Description
Outro exemplo de sucesso no mercado de bens simbólicos, em especial no artesanato utilitário de referência cultural são as cerâmicas, fenômeno que ocorre em diversas regiões do Brasil. Técnicas de produção compartilhas por grupo de artesãos e com uso de matéria prima e elementos da cultura local criam uma oferta artesanal singular e de maior valor agregado. Um destes locais emblemáticos é ao o Parque Nacional Serra da Capivara, no sul do Estado do Piauí, região nordeste do Brasil. Além de um importante sítio arqueológico brasileiro é também a mais antiga e maior área de sítios pré-históricos do continente americano. Tais características atribuíram ao local o título de Patrimônio Cultural da Humanidade pela UNESCO.
No Povoado Barreirinho foi fundada em 1992 a Fábrica de Cerâmica da Serra da Capivara, , pela arqueóloga Niède Guidon e hoje emprega cerca de 30 artesãos que moram no entorno do Parque Nacional. É um projeto que procura aliar a preocupação ambiental com o desejo de inclusão social e econômica. Os artesãos da Cerâmica Serra da Capivara que já detinham o saber da cerâmica manual, aprenderam o ofício de produção de cerâmica de alta temperatura com ceramistas italianos e japoneses na escola da Fundação Museu do Homem Americano (Fumdham). Hoje, os ex-alunos da Escola de Cerâmica da Fundham ensinam o ofício para os mais jovens, passando a tradição às próximas gerações. As peças de cerâmica são vendidas em lojas especializadas em todo o Brasil, sendo facilmente identificadas por seus grafismos que remetem as pinturas rupestres encontradas na região. Para representar a Cerâmica Serra da Capivara escolhemos seu gerente Antonio Marcos Oliveira. ARTESÃO ARTIST:Cerâmica Serra da Capivara – Piauí
Spanish
Cerâmica Serra da CapivaraAnother example of success in the market for symbolic goods, especially in utilitarian crafts of cultural reference, is ceramics, a phenomenon that occurs in several regions of Brazil. Production techniques shared by a group of artisans and using raw materials and elements of local culture create a unique artisan offer with greater added value. One of these emblematic places is the Serra da Capivara National Park, in the south of the State of Piauí, northeast of Brazil. In addition to being an important Brazilian archaeological site, it is also the oldest and largest area of prehistoric sites on the American continent. These characteristics earned the place the title of World Cultural Heritage by UNESCO.
In the Barreirinho Village, the Fábrica de Cerâmica da Serra da Capivara was founded in 1992 by archaeologist Niède Guidon and today employs about 30 artisans who live around the National Park. It is a project that seeks to combine environmental concern with the desire for social and economic inclusion. The artisans of Cerâmica Serra da Capivara, who already had knowledge of manual ceramics, learned the trade of producing high-temperature ceramics with Italian and Japanese potters at the Fundação Museu do Homem Americano (Fumdham) school. Today, former students of the Fundham School of Ceramics teach the craft to the youngest, passing on the tradition to the next generations. The ceramic pieces are sold in specialized stores throughout Brazil and are easily identified by their graphics that are reminiscent of cave paintings found in the region. To represent Cerâmica Serra da Capivara we chose its manager Antonio Marcos Oliveira.
English
Ceramics of Serra da CapivaraAnother example of success in the market of symbolic goods, especially in utilitarian crafts of cultural reference, is ceramics, a phenomenon that occurs in several regions of Brazil. Production techniques shared by a group of artisans and using raw materials and elements of the local culture create a unique handicraft offer with higher added value. One of these emblematic places is the Serra da Capivara National Park, in the south of the State of Piauí, northeastern Brazil.
Besides being an important Brazilian archaeological site, it is also the oldest and largest area of prehistoric sites on the American continent. These characteristics have earned the site the title of UNESCO World Heritage Site. In the Barreirinho Village, the Fábrica de Cerâmica da Serra da Capivara was founded in 1992 by archaeologist Niède Guidon and today employs about 30 artisans living in the vicinity of the National Park.
It is a project that seeks to combine environmental concern with a desire for social and economic inclusion. The artisans of Cerâmica Serra da Capivara, who already had knowledge of manual pottery, learned the craft of producing high-temperature ceramics from Italian and Japanese potters at the school of the Fundação Museu do Homem Americano (Fumdham). Today, former students of the Fundham Pottery School teach the craft to the younger ones, passing on the tradition to the next generations.
The ceramic pieces are sold in specialized shops throughout Brazil and are easily identified by their graphics reminiscent of the cave paintings found in the region. To represent Cerâmica Serra da Capivara, we chose its manager Antonio Marcos Oliveira.
Reviews
There are no reviews yet.